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Facebook Paid Advertising Campaigns: Digital Marketing Basics (Part 2)

Organic social media can only go so far in all the noise (for example, less than 5% of all your facebook followers will ever see your page posts), whereas paid ads are guaranteed to reach millions of your target demographic if you tell it to.

I’m going to show you:

  • how powerful facebook can be
  • what you can do with it
  • the basics of setting up, running and analysing ads

Continue reading “Facebook Paid Advertising Campaigns: Digital Marketing Basics (Part 2)”

8 Ways They’ll Find Your Business Online: Digital Marketing Basics (Part 1)

Digital marketing is constantly evolving and growing.

I see a lot of new companies jump on the new shiny trend on the social media bandwagon and forget about the basics – like setting up a user experience that actually converts. Or getting onto google maps so that people can find you!

When I assess a business’s online presence, I check out four basic components:

Continue reading “8 Ways They’ll Find Your Business Online: Digital Marketing Basics (Part 1)”